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Privacy policy

Preamble SŌCHADO Inc. sets forth this Privacy Policy regarding the handling of personal information of customers on the e-commerce website "SŌCHADO" operated by the Company. This Site is powered by Shopify, which enables us to provide a curated shopping experience to our customers. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, purchase, or make other transactions on the Service. Please read this Privacy Policy carefully. By using and accessing the Service, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Article 1 (Business Operator Information) Name: SŌCHADO Inc. (株式会社創茶堂) / Address: FPG Links Jinnan 5F, 1-11-4 Jinnan, Shibuya-ku, Tokyo, Japan / Representative: Takashi Chiba / Contact: info@so-chado.com

Article 2 (Definition of Personal Information) In this Policy, "Personal Information" refers to "Personal Information" as defined in the Act on the Protection of Personal Information, and means information about a living individual that can identify a specific individual by name, date of birth, address, telephone number, contact information, or other descriptions. Personal Information does not include information collected anonymously or anonymized so that it cannot identify an individual.

Article 3 (Categories of Personal Information Collected) The Personal Information we collect or process includes the following categories: (1) Contact Information: name, address, billing address, shipping address, telephone number, email address / (2) Financial Information: credit card, debit card, financial account information, payment details, transaction details / (3) Account Information: username, password, security questions, settings / (4) Transaction Information: purchase history, browsing history, cart contents, wishlist, return/exchange history / (5) Communications: content of inquiries to customer support / (6) Device Information: device, browser, network connection information, IP address, unique identifiers / (7) Usage Information: how and when you access the Service, navigation methods, and identifiers such as Cookies.

Article 4 (Methods and Sources of Personal Information Collection) We collect Personal Information from the following situations and sources: (1) Directly from customers: upon account creation, Service usage, and inquiries / (2) Automatically through the Service: from customer devices via Cookies and similar technologies / (3) From service providers: from contractors such as Shopify, payment processors, and shipping companies.

Article 5 (Purpose of Use) We use Personal Information for the following purposes: (1) Provision, customization, and improvement of Services: order processing, shipping arrangement, payment processing, account management, personalized response, review submission, product suggestions based on purchase history, etc. / (2) Marketing and Advertising: marketing notices via email, text message, mail, and online ad delivery (only when prior consent is obtained) / (3) Security and Fraud Prevention: account authentication, secure payment processing, detection and response to fraud, unauthorized, or illegal activities, and maintenance of public safety / (4) Communication with Customers: customer support, prompt responses, maintenance of business relationships / (5) Legal Reasons: compliance with laws and regulations, response to law enforcement agencies, litigation response, investigation and enforcement of Terms of Service violations / (6) Creation of Statistical Data: processing into a form that cannot identify individuals.

Article 6 (Provision of Personal Information to Third Parties) We will not provide Personal Information to third parties without prior consent of the customer, except in the following cases: (1) When required by law / (2) When necessary for the protection of human life, body, or property, and it is difficult to obtain the consent of the individual / (3) When providing to business contractors such as Shopify, shipping companies, payment processors, and customer management system providers within the necessary scope (contractors assume personal information protection obligations equivalent to ours by contract) / (4) When instructed, requested, or consented to by the customer to disclose to a third party / (5) When shared within our affiliates or other corporate groups / (6) When necessary in connection with business transactions such as mergers, acquisitions, or bankruptcy.

Article 7 (Relationship with Shopify) This Site is hosted by Shopify, and Shopify collects and processes Personal Information regarding your access to and use of the Service to provide and improve services for you. Information you submit to the Service may be transmitted and shared with Shopify and third parties that may be located in countries outside your country of residence for the purpose of providing and improving services. To learn more about how Shopify uses your Personal Information and rights you may have, please visit the Shopify Consumer Privacy Policy (https://www.shopify.com/legal/privacy/app-users) and the Shopify Privacy Portal (https://privacy.shopify.com/en).

Article 8 (External Web Services and Links) This Site may contain links to websites or other online platforms operated by external services. When following links to sites not affiliated with or controlled by us, please check the privacy and security policies of those sites. We are not responsible for the privacy or security of such sites.

Article 9 (Disclosure, Correction, Deletion, and Suspension of Use of Personal Information) When requested by the customer for disclosure, correction, addition, deletion, or suspension of use of their Personal Information, we will respond without delay in accordance with laws and regulations after verifying identity. In principle, we will respond within 30 days of request. Please contact the inquiry desk in Article 17 for requests.

Article 10 (Opt-out of Marketing Information) If you do not wish to receive newsletters or campaign information from us, please click the opt-out link in each email or contact our inquiry desk. In principle, we will stop delivery within 3 business days. However, non-promotional emails such as important notices regarding accounts or orders may still be sent.

Article 11 (Use of Cookies and Similar Technologies) This Site uses Cookies and similar technologies for purposes such as improving convenience, analyzing usage status, and serving advertisements. Customers may refuse the use of Cookies through browser settings, but in that case, some features of this Site may become unavailable.

Article 12 (Opt-out of Targeted Advertising) Depending on your region of residence, you may opt out of the sharing of Personal Information for targeted advertising purposes. Rights to opt out of these uses can be exercised here. If you visit this Site with Global Privacy Control (GPC) opt-out settings enabled, depending on your region of residence, it will be automatically handled as an opt-out request for your device and browser.

Article 13 (Safety Management Measures) We implement necessary and appropriate measures such as SSL encrypted communication, access restrictions, and employee education for preventing leakage, loss, or damage of Personal Information and for other safety management of Personal Information. However, please note that no security measures are perfect, and we cannot guarantee "perfect security."

Article 14 (Children's Data) The Service is not intended for children, and we do not knowingly collect Personal Information from children under the age of majority in your jurisdiction. If your child has provided us with Personal Information and you are the parent or guardian, you may contact us through the contact information below to request deletion of the information.

Article 15 (International Data Transfer) Please note that your Personal Information may be transferred, stored, and processed outside your country of residence. When we transfer your Personal Information outside the European Economic Area (EEA) or the UK, unless the destination country is recognized as having an adequate level of protection, we will act based on approved transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Article 16 (Changes to Privacy Policy) We may update this Privacy Policy from time to time due to changes in operational methods or other operational, legal, or regulatory reasons. In the event of significant changes, prior notice will be provided on the Site. The revised Privacy Policy will be posted on this website, the "Last Updated" date will be updated, and notification will be provided pursuant to applicable laws.

Article 17 (Inquiry Desk) For inquiries regarding this Policy, or requests for disclosure, correction, or deletion of Personal Information, please contact the following. SŌCHADO Inc. Personal Information Inquiry Desk / Email address: info@so-chado.com

Enactment Date / Revision Date: Enactment Date: July 15, 2026 / Last Revision Date: July 15, 2026